Tuesday, January 20, 2009

Neurological Implications of Film Editing

Hitchcock often liked to tell interviewers that for him ‘creation is based on an exact science of audience reactions.’ ”


Tuesday, December 23, 2008

Cognitive Dissonance

Some interesting psychology stuff...also applicable everywhere else from technology to business.

Cognitive dissonance is an uncomfortable feeling caused by holding two contradictory ideas simultaneously. The "ideas" or "cognitions" in question may include attitudes and beliefs, and also the awareness of one's behavior. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance by changing their attitudes, beliefs, and behaviors, or by justifying or rationalizing their attitudes, beliefs, and behaviors.[1] Cognitive dissonance theory is one of the most influential and extensively studied theories in social psychology.


Sunday, December 14, 2008


Audio interviews of the best screenwriters.


Postcards from the Edge


Quantinuity (quantum + continuity) is a theory which attempts to create grammar of a particlized cinema much like the dueling theories of Hollywood Continuity and Soviet Montage attempted to describe the grammar of celluloid cinema.

The Long Tail

The Long Tail Theory is about the big-picture consequence of how our economy and culture is shifting from mass markets to million of niches.

Check It Out @


and miles to go...

Hello and welcome to the shimmerpoint blog run by Nadir H. Shah i.e. "me".

Who am I?
I am a film director and the CEO of Lucid Studios - a boutique hybrid film production company.

What am I doing here?
Developing a blog about concepts and emergent technologies in film and new media.
Developing a channel for personal communication with likeminded ppl across the internet.

R & D

Note: The official Lucid site is also in it's R&D stage and we are still trying to figure out a way to get all our assets online and available to our clients and peers.